January 30, 2018
Every time we write as marketers or sales people, we all stand to lose thousands, maybe millions in sales.
Or perhaps our grandmother.
Truthfully, we are all just one typo or one wrong usage away from being exposed. Perhaps it’s using the incorrect tense in your sales pi...
November 24, 2017
"How to Win Friends and Influence People" by Dale Carnegie was published in 1936. With a title like that, is it any surprise the book has sold over 30 million copies since?
Dale was a genius.
He knew two things: what his readers wanted, and what the reader's audience wan...
November 15, 2017
I really have lost track of how often new clients (upon hearing my business name) have repeated “Jellybean Communications… where do I know that name from?”
I wish I'd kept count.
It still surprises me, but it’s not really all that odd. It’s rather formulaic and intenti...
October 16, 2017
So, you want it all.
A blog so witty, so readable, that it will be shared, re-read, and re-posted, right?
You want it to increase awareness, drive traffic and ultimately result in sales. You want hundreds – nay, thousands of comments.
Yeah, I want the same.
October 13, 2017
When the concept of ‘Emotional Quotient’ (EQ) emerged, popularized by Daniel Goleman’s book Emotional Intelligence, it resonated at an unimaginable level.
Instant bestseller. A counsellor’s dream. Sweet salvation for a generation craving emotional identity and connectio...
January 6, 2016
Anyone can write. But it is the fine art of editing that makes the writer.
“Write drunk. Edit sober,” is a well-loved quote some attribute to Ernest Hemmingway and one I perhaps should consider. Liver be damned.
‘Tis true that the best ideas come from a free flowing str...
December 8, 2015
When I was in grade six, we were asked to prepare and present an oral speech on any topic of our choosing. It was also a contest. The highest mark would win a trophy. A trophy!!
Now one thing you should know about me in grade 6 was this: I didn't have a lot of friends....
October 19, 2015
Lemon. Strawberry. Watermelon. Grape. Raspberry. Cotton Candy. Licorice. Chocolate. The flavours go on and on. Then there are different types, which all have different textures.
Jelly Bellys are small and smooth, the melt-in-your-mouth type.
Then there are the easter jel...
Anyone can write. Right?
September 27, 2019
Top 10 Best Places to Develop Creative Ideas
August 27, 2019
How to hire a copywriter.
October 16, 2018
8 Ways to Save a Life.
Avoid this oh-too-common
January 23, 2018
How to tell the world you're dying
January 16, 2018
The Most Powerful Word in Advertising: You.
What's in a Name? Creating a Memorable First Impression.
Blog it and Flog it: 10 Easy How-to's.
Does your business have a high EQ?
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