Every time we write as marketers or sales people, we all stand to lose thousands, maybe millions in sales. Or perhaps our grandmother. Truthfully, we are all just one typo or one wrong usage away from being exposed. Perhaps it’s using the incorrect tense in your sales pitch. Or spelling your subject’s name wrong. Maybe it’s an obvious misspelling like “Hello Freind” in a salutation. The mistake can be big or small. It matters not. There’s no going back. This is when your lite

Imagine you are writing a cover letter. Or writing an important business letter. Or even sending a text to a new person in your life. You craft your message carefully, you double check it for typos and hit SEND. On the other end, your recipient scans your message, and at first, they are quite delighted. The message is clear. It makes sense. So far, so good. And then they spot it: the dreaded grammatical error. It practically leaps off the page. And within a second or two, yo

XD. The strangest word said to date in my household. Know it? You should, if you’re marketing to kids. My 13-year old son uses it quite often. TOO often. It becomes annoying. So I finally had to do what all good mothers do: look it up. According to reputable online sources, XD is used in funny moments, embarrassing moments and plain old stupid moments. XD is represented by the emoji below, which represents the guy who is "dying laughing." When you look at this emoji, and im