September 27, 2019
Christine Thompson/Jellybean Communications
Technically, in a way, yes anyone can write.
If you communicate marketing or sales messages to your customers via the written word, technically you’re copywriting.
But there’s this: how easy is it for you? How much time does it take from your day or week? How does the co...
August 27, 2019
So you're in a meeting, and the boss says "We need a creative idea on this one."
Silence ensues. He/she continues, "Something that's really going to propel us into the stratosphere."
You all follow his/her gaze to the ceiling. Someone coughs. You look down. You can feel...
October 16, 2018
Anyone can write. Right?
In a way, yes.
If you write English and you communicate marketing or sales messages to your customers via the written word, technically you’re copywriting.
But there’s this: how easy is it for you? How much time does it take from your day or wee...
January 30, 2018
Every time we write as marketers or sales people, we all stand to lose thousands, maybe millions in sales.
Or perhaps our grandmother.
Truthfully, we are all just one typo or one wrong usage away from being exposed. Perhaps it’s using the incorrect tense in your sales pi...
January 23, 2018
Imagine you are writing a cover letter. Or writing an important business letter. Or even sending a text to a new person in your life. You craft your message carefully, you double check it for typos and hit SEND.
On the other end, your recipient scan...
January 16, 2018
XD. The strangest word said to date in my household.
Know it? You should, if you’re marketing to kids.
My 13-year old son uses it quite often. TOO often. It becomes annoying. So I finally had to do what all good mothers do: look it up.
According to reputable online sour...
November 24, 2017
"How to Win Friends and Influence People" by Dale Carnegie was published in 1936. With a title like that, is it any surprise the book has sold over 30 million copies since?
Dale was a genius.
He knew two things: what his readers wanted, and what the reader's audience wan...
November 15, 2017
I really have lost track of how often new clients (upon hearing my business name) have repeated “Jellybean Communications… where do I know that name from?”
I wish I'd kept count.
It still surprises me, but it’s not really all that odd. It’s rather formulaic and intenti...
October 16, 2017
So, you want it all.
A blog so witty, so readable, that it will be shared, re-read, and re-posted, right?
You want it to increase awareness, drive traffic and ultimately result in sales. You want hundreds – nay, thousands of comments.
Yeah, I want the same.
October 13, 2017
When the concept of ‘Emotional Quotient’ (EQ) emerged, popularized by Daniel Goleman’s book Emotional Intelligence, it resonated at an unimaginable level.
Instant bestseller. A counsellor’s dream. Sweet salvation for a generation craving emotional identity and connectio...
Older Posts >
Anyone can write. Right?
Top 10 Best Places to Develop Creative Ideas
How to hire a copywriter.
8 Ways to Save a Life.
Avoid this oh-too-common
How to tell the world you're dying
The Most Powerful Word in Advertising: You.
What's in a Name? Creating a Memorable First Impression.
Blog it and Flog it: 10 Easy How-to's.
Does your business have a high EQ?
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