It’s become quite noisy out there, from pop-up ads to emails flooding your inbox, and brands all shouting for attention. So, what’s a copywriter to do? Tell a relevant story. Storytelling isn’t just for novels or blockbuster movies; it’s the secret weapon in copy to create a genuine connection, entertain, and humanize products and services. It assures the audience you understand what they want and what motivates them. If they relate to your story, you have them hooked. The Ps

Be honest—when was the last time you gave your website a serious redesign? Like many business owners, you might have launched your site...

May 14, 2025 ~ By Christine Thompson Are you wasting a good part of your day or week on cumbersome administrative tasks instead of...

April 24, 2025 ~ By Christine Thompson Ever had this experience? You’re at a party or networking event and are introduced to someone for...

February 18, 2025 ~ By Christine Thompson A piece of advertising executed perfectly can change how consumers think and act. Whether...

January 28, 2024 ~ By Christine Thompson ChatGPT is quite possibly one of the most useful communication tools humankind has developed...

September 26, 2019 ~ By Christine Thompson Technically, in a way, yes anyone can write. If you communicate marketing or sales messages...

August 27, 2019 ~ By Christine Thompson So you're in a meeting, and the boss says "We need a creative idea on this one." Silence...

If you write English and you communicate marketing or sales messages to your customers via the written word, technically you’re...

Every time we write as marketers or sales people, we all stand to lose thousands, maybe millions in sales. Or perhaps our grandmother . ...