

8 Time-Savers for Busy Managers
May 14, 2025 ~ By Christine Thompson Are you wasting a good part of your day or week on cumbersome administrative tasks instead of...


Why your customers should drive your brand story
April 24, 2025 ~ By Christine Thompson Ever had this experience? You’re at a party or networking event and are introduced to someone for...


AIDA: Advertising copy that drives action
February 18, 2025 ~ By Christine Thompson A piece of advertising executed perfectly can change how consumers think and act. Whether...


Elevate your marketing copy: The power of collaboration between Copywriters and ChatGPT
January 28, 2024 ~ By Christine Thompson ChatGPT is quite possibly one of the most useful communication tools humankind has developed...


Anyone can write. Right?
September 26, 2019 ~ By Christine Thompson Technically, in a way, yes anyone can write. If you communicate marketing or sales messages...


Top 10 Best Places to Develop Creative Ideas
August 27, 2019 ~ By Christine Thompson So you're in a meeting, and the boss says "We need a creative idea on this one." Silence...


How to hire a copywriter.
Anyone can write. Right? In a way, yes. If you write English and you communicate marketing or sales messages to your customers via the...


8 Ways to Save a Life.
Every time we write as marketers or sales people, we all stand to lose thousands, maybe millions in sales. Or perhaps our grandmother....


Avoid this oh-too-common grammatical error.
Imagine you are writing a cover letter. Or writing an important business letter. Or even sending a text to a new person in your life. You...


How to tell the world you're dying with laughter.
January 16, 2018 ~ By Christine Thompson XD. The strangest word said to date in my household. Know it? You should, if you’re marketing...