Technically, in a way, yes anyone can write.

If you communicate marketing or sales messages to your customers via the written word, technically you’re copywriting.

But there’s this: how easy is it for you? How much time does it take from your day or week? How does the co...

So you're in a meeting, and the boss says "We need a creative idea on this one."
Silence ensues. He/she continues, "Something that's really going to propel us into the stratosphere."

You all follow his/her gaze to the ceiling. Someone coughs. You look down. You can feel...

​Anyone can write. Right?

In a way, yes.

If you write English and you communicate marketing or sales messages to your customers via the written word, technically you’re copywriting.

But there’s this:  how easy is it for you? How much time does it take from your day or wee...

Every time we write as marketers or sales people, we all stand to lose thousands, maybe millions in sales.

Or perhaps our grandmother.

Truthfully, we are all just one typo or one wrong usage away from being exposed. Perhaps it’s using the incorrect tense in your sales pi...

Imagine you are writing a cover letter. Or writing an important business letter. Or even sending a text to a new person in your life. You craft your message carefully, you double check it for typos and hit SEND. 

On the other end, your recipient scan...

XD.  The strangest word said to date in my household.

Know it? You should, if you’re marketing to kids.

My 13-year old son uses it quite often. TOO often. It becomes annoying. So I finally had to do what all good mothers do:  look it up.

According to reputable online sour...

"How to Win Friends and Influence People" by Dale Carnegie was published in 1936. With a title like that, is it any surprise the book has sold over 30 million copies since?

Dale was a genius.

He knew two things: what his readers wanted, and what the reader's audience wan...

I really have lost track of how often new clients (upon hearing my business name) have repeated “Jellybean Communications… where do I know that name from?” 

I wish I'd kept count.

It still surprises me, but it’s not really all that odd. It’s rather formulaic and intenti...

So, you want it all. 

A blog so witty, so readable, that it will be shared, re-read, and re-posted, right?

You want it to increase awareness, drive traffic and ultimately result in sales. You want hundreds – nay, thousands of comments.

Yeah, I want the same.

Presuming you...

When the concept of ‘Emotional Quotient’ (EQ) emerged, popularized by Daniel Goleman’s book Emotional Intelligence, it resonated at an unimaginable level.

Instant bestseller. A counsellor’s dream. Sweet salvation for a generation craving emotional identity and connectio...