Web Woes: Is Your Design Dated?

Be honest—when was the last time you gave your website a serious redesign?

Like many business owners, you might have launched your site years ago, updated it here and there, maybe added a blog or enabled e-commerce. But is your site keeping pace with today’s sleek, easy-to-navigate, mobile-friendly designs? Does it reflect your brand as clearly—and as professionally—as it should?

I’ll admit it: mine didn’t. (In fact, I’m in the middle of a full website redesign as I write this!)

The wake-up call came while helping a friend build a consulting site. Browsing Wix templates, I realized just how far website platforms have come. Today’s designs are clean, modern, customizable, and packed with features. Why hadn’t I upgraded sooner?

The answer: I had stepped away from freelancing for a few years, working full-time in communications. With no urgency, my old site just sat there. But now that I’m back to freelancing, I see it clearly: my website was dated. It had served me well, but it no longer reflected who I am—or the kind of clients I want to attract.

If you’ve been feeling that same itch, take it as your sign. It’s time to revamp your website.

How to Start Your Website Redesign

• Audit competitor sites. What do you like? What feels clunky?

• Search inspiration. Google “best website designs” in your industry.

• Explore your options. Wix, Squarespace, WordPress, and Shopify all offer robust tools for design and content. Sometimes a refresh on your existing host works; other times, moving to a new platform opens up better functionality.

But remember: design alone won’t win customers.

Why Website Copywriting Matters

A beautiful site without strong copy is like a storefront with empty shelves. Your words must:

• Capture your brand voice

• Speak directly to your target audience

• Highlight your unique selling propositions (USPs)

• Tell your story in a clear, concise, engaging way

  
  

In today’s fast-paced digital world, attention spans are short. Over-explaining, overselling, or using generic marketing language turns visitors away fast. That’s where professional website copywriting makes the difference. As a longtime copywriter, I’ve rewritten entire websites—crafting fresh, targeted content that works hand-in-hand with design. I know how to uncover brand voice, define USPs, and write persuasive copy that resonates with customers.

Bringing Your Website Into 2025

Your website should be more than “good enough.” It should feel modern, intuitive, and unmistakably you. With the right design and the right copy, you can create a site that:

• Builds credibility instantly

• Keeps visitors engaged

• Positions you as a leader in your field

• Drives business growth

  
  

If you’re ready for a website redesign that reflects your brand and attracts the right clients, I can help. Together, we’ll craft a website that looks fresh, reads powerfully, and sets you apart in 2025 and beyond.