So you're in a meeting, and the boss says "We need a creative idea on this one."
Silence ensues. He/she continues, "Something that's really going to propel us into the stratosphere." You all follow his/her gaze to the ceiling. Someone coughs. You look down. You can feel the tension in the room. Ideas don't grow on trees you think to yourself. For most of us, idea-conjuring takes time, not pressure. It requires contemplation, inspiration, percolation and finally, creation. Mo