How to hire a copywriter.
Anyone can write. Right? In a way, yes. If you write English and you communicate marketing or sales messages to your customers via the written word, technically you’re copywriting. But there’s this: how easy is it for you? How much time does it take from your day or week? How does the copy sound? And most importantly: how creative or effective is it? If you’re struggling to create a 1,500-word blog, or you’re spending hours trying to compose one paragraph for your home pag