I really have lost track of how often new clients (upon hearing my business name) have repeated “Jellybean Communications… where do I know that name from?” I wish I'd kept count. StartFragment It still surprises me, but it’s not really all that odd. It’s rather formulaic and intentional, actually. Why so unforgettable? Well for starters, who doesn’t like jellybeans? I have yet to meet someone who doesn’t. Secondly, they are a natural metaphor: a sweet coating, tasty addition,