Every time we write as marketers or sales people, we all stand to lose thousands, maybe millions in sales. Or perhaps our grandmother. Truthfully, we are all just one typo or one wrong usage away from being exposed. Perhaps it’s using the incorrect tense in your sales pitch. Or spelling your subject’s name wrong. Maybe it’s an obvious misspelling like “Hello Freind” in a salutation. The mistake can be big or small. It matters not. There’s no going back. This is when your lite

I really have lost track of how often new clients (upon hearing my business name) have repeated “Jellybean Communications… where do I know that name from?” I wish I'd kept count. StartFragment It still surprises me, but it’s not really all that odd. It’s rather formulaic and intentional, actually. Why so unforgettable? Well for starters, who doesn’t like jellybeans? I have yet to meet someone who doesn’t. Secondly, they are a natural metaphor: a sweet coating, tasty addition,

Lemon. Strawberry. Watermelon. Grape. Raspberry. Cotton Candy. Licorice. Chocolate. The flavours go on and on. Then there are different types, which all have different textures. Jelly Bellys are small and smooth, the melt-in-your-mouth type. Then there are the easter jellybeans. Pastel in colour and deceptively delicious-looking from the outside. But usually they are granular, and the sooner you swallow them: the better. I like to think of copywriting and writing services th