"How to Win Friends and Influence People" by Dale Carnegie was published in 1936. With a title like that, is it any surprise the book has sold over 30 million copies since? Dale was a genius. He knew two things: what his readers wanted, and what the reader's audience wanted. And he knew a fundamental rule in life: most people are rather self-absorbed. Yes, the most interesting subject on earth to you is you. Your life. Your drama. Your successes. Your failures. Your goals and

So, you want it all. A blog so witty, so readable, that it will be shared, re-read, and re-posted, right? You want it to increase awareness, drive traffic and ultimately result in sales. You want hundreds – nay, thousands of comments. Yeah, I want the same. Presuming you have some great, original, relevant content already figured out, how to tell it best? In other words, blog it and flog it? Here are ten easy how-to’s: 1. Nail a killer headline. This is where your audience w